Key Responsibilities :
- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..
- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs
- Work across all functions to ensure effective customer communication
- Liaison with and manage the Creative, Media, and PR Agencies
- Manage the Media planning and buying activities
- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.
- Commission Market Research from time to time as required.