PRODUCT HEAD/ DIRECTOR- MOBILE APPS

Premier Consultants
  • Mumbai
  • 15-25 lakh
  • 10-15 years
  • Views
  • 25 Oct 2016

  • IT/ Information Technology

  • Entertainment/ Media/ Publishing
Job Description

Key Responsibilities & Accountability:

1. Meet Business and Product Objectives
Key owner of business and product objectives, in conjunction with country heads and the engineering head
Ensure that all product activities are aligned towards meeting business objectives of user engagement, reach, and monetization
Assign and track KPIs against every product initiative

2. Drive Market and Consumer Understanding, Insights and Engagement
Work with country and marketing teams to define and understand key consumer segments, their behaviors, attitudes and needs
Drive consumer understanding through a combination of research and analytics
Use this consumer understanding to come up with breakthrough insights, and use them to implement product improvements that will differentiate our value proposition to consumers, and drive greater user engagement

3. Own Product Vision and Roadmap
Key owner of product vision, based on deep market and consumer understanding, and inputs from internal stakeholders. Get internal alignment on product vision so as to drive it to reality
Identify strategic areas where the product, engineering teams, and the company need to focus and grow our expertise. Be a source of idea generation and knowledge dissemination on leading edge product and technology issues. Turn these strategic thought areas into defined execution plans that will drive our business forward.
Driver of product roadmap based on the product vision: identity, priorities and, with the engineering team, drive implementation across mobile apps and website
Set success goals for each product improvement, and drive cross-functional teams to achieve these

4. Drive Partnership Productisation and Implementation for Acquisition and Monetization
Drive the overall plan for partnership on-boarding, launch, and ongoing success
Work with country teams to understand and take joint ownership of business objectives related to partnerships
Meet with key partners to support business development and integration planning activities
Understand various partner types, and develop standardized user acquisition and monetization flows in conjunction with marketing/business development teams
Work with partners and internal teams, to drive successful implementations, including coordinating product development with the engineering team, and QA with partner and QA teams
Track and ensure success of partnerships, from initial pipeline to launch and post-launch iteration

5. Drive Monetization through Paid Subscriptions and Advertising
Understand and optimize the user journey from acquisition to trial and engagement, to monetization
Be on top of trends in the payments space, with an eye to reducing friction for key customer segments in multiple geographies
Sharpen the value proposition for premium subscribers, to optimize the conversation from free to paid subscribers
Monetize non-paying subscribers by working on breakthrough ad propositions in conjunction with the ad-tech PM and engineering team that are consumer-friendly, while also catering to the needs of marketers.

Skills & Competencies:

10 to 15 years experience in the consumer internet space, including at least 3 years on mobile.
High degree of expertise and thought leadership in the app space, for both Android and iOS, through hands-on product management or other leadership experience.
A leader who can inspire, influence and get results in a dynamic, fast-paced, changing environment.
Strong instincts for the consumer point of view, including on user experience, while also backing up this POV with hard analysis.
Highly analytical and data-driven.
Experience with working with external partners at senior levels.
Excellent oral and written communication skills are a must.
Highly driven, strong performer under pressure, a team player.
Bachelors degree in engineering is a strong plus; MBA or equivalent business experience desirable.


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