PPC Executive

Saathiva Creations
  • Ahmedabad
  • 3-4 lakh
  • 2-4 years
  • Views
  • 28 Apr 2018

  • IT/ Information Technology, Marketing, Software Design & Development

  • IT/ Technology - Software/ Services
Job Description

We are looking for a PPC (Pay Per Click) Executive to run PPC campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)
• Plan, optimise, implement and manage paid search campaigns for a variety of clients
• Ensure PPC campaigns are up and optimised according to brief and best practice guidelines
• Develop near and long-time paid search strategies and campaigns for clients
• Manage medium to large-sized PPC budgets
• Work with the content team to ensure landing pages are effectively optimised for all PPC campaigns to ensure maximum ROI and conversion is possible
• Perform keyword research and manage all bid management for your clients
• Work with the PPC Manager to ensure all paid search activity falls in line with the larger search marketing and digital marketing strategy
• Keep up to date with the latest industry trends
• Analyse activity and performance of all paid search campaigns and report findings back to the PPC Manager and subsequent clients
• Help to define PPCs strategies for a host of clients
Desired Skills
• 1-2 years of experience in a similar role
• Proven track record in driving successful PPC and paid search campaigns
• Strong working knowledge of Google Adwords and all paid search platforms
• Google Adwords certification preferable
• Strong attention to detail
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong track record in managing medium to large-sized budgets
• Strong numerical and analytical skills
• Good working knowledge of Google Analytics
• Effective account management skills

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Saathiva Creations