Guide junior staff & trainees in routine work. Prepare, update and manage Customer database with details of the customer including contact details. Support in market research for new tests launched, to identify potential business opportunities. Keep track on competition and activities in the market. Ensuring market coverage, visiting feeder labs, hospitals, prospective customer base. Guide Product Marketing Executive in Clinical Marketing activities. Meeting business growth objectives by acquiring new customers and customer segments; meeting business development plans as per management requirements. Initiating & planning CME programs for Laboratory professionals, clinicians (need based and as guided by Management). Creating Public awareness program through email campaigns, pamphlets, brochures and other media. Developing strong relations with Key Opinion Leaders & interacting with them regularly. Conducting camps For Anand Diagnostic Laboratory at main center or its branches. Planning and organizing events based on important days. Develop clear understanding of concept of Quality in relation to the departmental work & general principles of QM. Ensure discipline in the department with respect to timings, etiquette, dressing & behavior. Support the junior staff in routine work, guide and nurture the trainees and junior staff of the department. Maintaining harmonious inter and Intra departmental relationship Protects organization's value by acting as per the ethical practices of the organization. You are expected to carry out your duties with Honesty, Sincerity and dedication, always keeping the interest of the Customer and the Organization in mind.