Develop and Drive all Marketing initiatives and processes for the Unit.
Lead the marketing team and provide support/ guidance to the sales team.
Please detail out at least 8-10 responsibility areas) Key Performance Indicators
Formulation of marketing plans and calendar to achieve desired goals Annual Marketing Plan
Development and implementation of Brand/ Product initiatives for the network and end consumers Specific initiatives with targets. Prod- sales targets, PRI, specific milestones)
Planning, Monitoring and supervising New Product Launches ( e.g Aspira, Tractor Aqualock, Ultima Protek etc) Sales Volumes, Network penetration
Development and implementation of plans for entry into new categories (e.g. Wood, Waterproofing, Sealants etc ) Sales Volumes, Network penetration
Development of Retailing initiatives for the unit No. of stores implemented
Improve and enhance the range of Retailing Services offered by the unit No. of services/ stores
Lead the digital marketing initiatives for the unit (Website, social media, consumer/ dealer apps) No. of initiatives/ user engagement
Improvement of Consumer understanding to improve marketing programs Collection and Analysis of Consumer feedback through various channels
Development and Implementation of A/ID/Contractor and Dealer loyalty programs.
rand and Product Management.
- Advtg and Sales Promotion.
- Strong analytical skills
Behavioral Competencies -Ability to quickly adapt to different situations depending on requirements
-Show initiative and perseverance
-Good interpersonal skills and strong organisational skills
Additional Requirements needs to know Bangla.