Online Marketing Strategy
Translate business goals and market insights into effective marketing strategies that deliver
Identifying and implementing strategies for increasing quality traffic on mobile app, mobile site and desktop through incisive Online Marketing programs.
Relevance Marketing, Analytics & Technology Based Marketing
Ownership on Customer P/L and owning GMV/Revenue targets
Establish metrics, reporting, processes and benchmarks to measure performance and gather
insights on new ideas to test.
Return on Investment for all online marketing initiatives.
Cost of customer acquisition
ROI of marketing campaigns e.g. PPC Campaigns on Keyword Bid, Display campaigns, Mobile
Building & retaining a best in class online marketing team
Repeat Rates, First time buyer acquisition goals
12+ years of total marketing experience with 7 - 8 Years’ experience in Online Marketing and CRM
Direct Hands On experience of running large performance marketing programs (search, mobile app marketing, remarketing on all devices, programmatic).
Strong understanding of digital marketing channels like SEM, Meta Search, Programmatic, Mobile, deep Linking, cross device tracking, Remarketing and Display.
Masters from premier B School, Ecommerce (transaction focused) background preferred
MBA or Equivalent