nsite Marketing on our Brand Stores + Market Places
ï‚· Keep track of online marketing activities on marketplaces and judiciously plan for
participation where applicable.
ï‚· Offsite Marketing Activities
ï‚· Define the Marketing campaign for all Social Media and manage Social Media
ï‚· Effectively present the brands online by engaging in relevant forums, groups, QnA
on social media and online discussion panels for Home and Automobile categories.
ï‚· Conceptualize and execute online campaigns to engage target customers through
activities such as quiz, competitions and contests.
ï‚· Ensure regular publishing of Blogs and Articles and aim to increase their
ï‚· Plan and engage in online PR activities
ï‚· Collaborate with potential stakeholders for value creation tie ups. Eg : Interior
Offline Marketing Activities
ï‚· Engage in targeted offline PR campaigns to create category and brand awareness
to our potential customer segment.
ï‚· Plan and execute roadshows and events for brand and category Eg : Interior
designers, young couples
ï‚· Understand online consumer behavior across the product category and give inputs
to the design team for new product ideas.
II. KNOWLEDGE & SKILLS REQUIRED FOR THE POSITION
ï‚· Proactive and enthusiastic with go getter attitude to get things done.
ï‚· Having strong communication skills with ability to create engaging and convincing
ï‚· Strong command over written English to create effective social media content and
represent organization on online forums
ï‚· Experience in E-commerce marketing and social media vcampaign execution
ï‚· Preferably some experience of the Home DÃ©cor segment