Marketing Analyst

Rinalytics Advisors Pvt. Ltd.
  • Bangalore
  • 15-18 lakh
  • 11-14 years
  • Views
  • 09 May 2017

  • Business Analytics

  • KPO/ Analytics
Job Description

DOE), marketing mix modelling, measurement of marketing campaigns across multiple channels (such as email, web, phone reps, etc.), attribution analysis and other areas as required

• Strong analytical skills, ability to draw out insights, and propose actionable recommendations

• Effective presentation and story boarding skills with exposure to executive level presentations

• The candidate is responsible for mentoring and/or managing a team of analysts team and enhance the statistical rigour in the current focus areas of the team

• The candidate is expected to have subject matter expertise in core statistical concepts and demonstrated statistical/ econometric modelling skills using tools like SAS eMiner, R or other statistical modelling software

• Expected to have in-depth understanding of techniques like ANOVA, structural equation modelling, time series econometric modelling

• This position will be working in close co-ordination with the Campaign Operations, Direct Mail Programs and Integrated Marketing teams in India and US to evangelize statistical initiatives for improving marketing effectiveness



Candidate Description



• Ability to understand business problems and design advanced statistical and analytical solutions independently

• Demonstrated expertise in techniques like Time series regression, Hierarchical Linear Models, Structural equation, ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.

• Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing and media strategy

• Experience in mining data using SAS/R/SQL

• Experience in unstructured data analytics would be a plus

• Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

• Experience in extracting, organizing and analysing customer level data and derive actionable insights

• Effective presentation and story boarding skills with exposure to executive level presentations
Behavioural Attributes
Excellent communication skills and ability to interact with all levels of end users and technical resources
• Financial services/ Retail industry experience preferred


Competencies/Skill sets for this job

Sql Reps Regression Sas Statistical Modelling Data Analytics

Job Posted By

Manav Das
Associate Partner

About Organisation

Rinalytics Advisors Pvt. Ltd.