Responsible for driving sales & distribution in the assign territory.
Corporate Stationery - Luxury Pens (Branded and Nonbranded both), Diaries, Notepads, Greeting Cards, Visiting Cards, Wall Posters, Desk Calendars, Desk stands etc.
Education Stationery :- Primary School, Secondary School , Institute, Engineering College.
Handling demand forecasting & managing the channel partners to ensure timely deliveries to the customers. Developing product concept, launch strategy, execution plan and determining ROI as well as managing market survey, distribution & pre & post launch promotions for new product launches.
Responsible for setting up distribution network in entire territory.
Instrumental in devising trade loyalty program & consumer activation.
initiatives which resulted in brand awareness and Consumer brand interaction.
Experience of handling a portfolio of Stationery.
Handling the entire Sales, Marketing and Distribution network. Leveraging the business opportunity as well as growth for the said product category. Developing new business infrastructure to sustain business growth.
Experience of handling 6 direct sales team (ISR -Reimbursement through distributors).
Direct customer meet for products feedback.
Analysed the sales pattern of The Business and Increase the Sales Figure monthly basis.
Developed advertising plan to increase rural area as well as urban area.
Devised strategies for promoting the business in Non-Politian cities.
Audited marketing schemes of various regions to in order to understand which schemes work best for a particular area.
Prepared and provided the feedback to the company obtained on the basis of the audit.
Create Awareness of The product to Retail, Dealer and Distributers.
Advertising & Promotion
Responsible for local outdoor advertising for the Section Area.
Responsible for shop based advertising/ visibility solutions for the Section Area.
Responsibility for Scheme Operations and Demand Creation Activities
Responsible for all promotional activities in the area.
Training and Development
Responsible for Training and Development of Customer Groups.
Training distributors sales people. (ISR)
Section level planning and implementation of New Selling Arrangements
Appointment of Dealers
Budgeting and cost control (re-distribution expense)
Supply Chain operation and Logistics management.
New Product Category and Line extension launches