Manager/ Sr Manager - Brand - Ecommerce

Pinnacle Solutions
  • Bangalore
  • 10-13 lakh
  • 5-8 years
  • Views
  • 23 Feb 2017

  • Media Planning/ Buying, Marketing, PR/ Public Relations

  • Internet/ ECommerce
Job Description

- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives

Key Responsibilities:

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liason with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.


Competencies/Skill sets for this job

Btl Pr Brand Management Media Planning

Job Posted By

About Organisation

Pinnacle Solutions