- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives
- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..
- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs
- Work across all functions to ensure effective customer communication
- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.
- Commission Market Research from time to time as required.
- Establish and manage brand collaborations and partnerships.