Manager-SEO

Madhees Techno Consulting Pvt. Ltd
  • Bangalore
  • 10-15 lakh
  • 8-13 years
  • Views
  • 06 Mar 2017

  • Marketing

  • Internet/ ECommerce
Job Description

1. Solution Development & Evolution:

Play an active role in developing standard, replicable SEO solutions in partnership with the SEO Subject Matter Experts/ Solution Architects & Strategists

Gather inputs from projects and client interactions to enable continuous evolution of the SEO framework, templates, processes and solution documents

Identify and onboard potential partnerships (tools and services) to enable efficient and quality delivery of SEO projects

Enable deployment of technical expertise on client projects

2. Capability Research:

Enable research in the organic search space in a planned, structured and proactive manner to keep the function abreast with latest developments in the digital space that impact SEO

Lead and create - Points of View (POVs) and other thought leadership articles on different subject areas within SEO and any changes in the SEO ecosystem in collaboration with Subject Matter Experts/ Solution Architects/Strategists

Represent the SEO expertise of company in external and internal forums as and when the opportunity arises

Operational

3. Quality and Expertise:

Own overall quality of SEO solution delivery on client projects

Guide implementation and use of SEO framework, tools, processes and templates on client project delivery

Gather inputs from projects and client interactions to enable continuous evolution of the SEO framework, templates, processes and solution documents

Drive the creation of a work review and expertise layer in India by working closely with SEO subject matter experts/strategists

4. Knowledge Management:

Lay out the entire platform and process for structured management of knowledge of the SEO practice including decks, dashboards, templates, processes, frameworks, etc.

Actively drive documentation and storage of knowledge by working closely with knowledge group leaders

Ensure conduct of knowledge sharing sessions from time to time in a planned and agenda driven manner to encourage cross-project learning

People:

1. Create and drive the implementation of the capability development plan for SEO

2. Contribute to overall capability development of the function by enabling formal and informal training sessions

5. Key Performance Indicators

1. Demonstration of technical excellence in SEO on the projects and for building the function in the form of POVs, thought leadership articles generated

2. Contribution to creating the framework to deliver error free and high quality output on projects

3. Effective execution of capability development plan

4. Introduction of best practices to the team based on knowledge and expertise in digital marketing and SEO

5. Initiatives and effectiveness of knowledge


Strong knowledge of digital marketing/ digital transformation

Basic knowledge of Search Engine Optimization (SEO) and an inclination to explore the area in depth

Knowledge of SEO tools and processes will be a plus

Strong skills in end to end SEO inclusive of technical, on-page and off-page strategies will be preferred

Ability to write and publish thought leadership articles in external and internal media

Ability to think strategically to impact business outcomes and create knowledge and skill roadmaps

Strong leadership, entrepreneurial and execution skills

Strong project management and communication skills

Strong analytical skills, language skills and a good knowledge of Excel and Powerpoint

Creative flair and enthusiasm for new ideas and concepts

Good relationship management skills and a good team player

Passion for digital marketing and flair for website technology, content and SEO


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