1. Creation of comprehensive campaigns for user retention, mapping the user journey through the site and the app. 2. Ensure improvement of cohort performance and LTV 3. Troubleshoot issues impacting campaign performance and communicate with relevant stakeholders. 4. Proactive campaign management and consistently monitoring performance metrics such as Orders/Buyer, LTV, Open Rates, Click Rates, Inbox Delivery, etc. 5. Knowledge of Email marketing, SMS marketing, push notifications, user segmentation and behaviour. 6. Data driven experimentation and insights to drive growth of channel and meet monthly targets.