Job Description :
- Responsible for conceptualising and executing marketing plan to aid in business generation for the SME and agri business sector.
- Working on focus business clusters to identify associations, thought leaders, etc and tie up with them to work out a comprehensive marketing program which could include seminars, summits, workshops, expos, other media formats, etc.
- Tying up with media partners to ensure strategic promotion of the programs.
- Working out partnerships with corporates/agencies with focus on SME sector for offers, partnerships.
- Negotiating with multiple partners to derive maximum value for the marketing budget.
- Tracking of ROI from programs to ensure business generation.
- Good communication and interpersonal skills
- Good negotiation skills
- Being a self starter and self motivated
- Ability to deliver within stipulated timelines
- Ability to develop relationship across business constituents, agencies and other stakeholders
- Ability to think out of the box and evolve innovative concepts