Lead the product development with the Engineering Team; Owner of the onsite customer experience and conversion:
- Work closely with IT team on product road map and release calendar
- Define product roadmaps for all potential customer touch points (customer service, marketing, etc.)
- Recommend and implement testing strategy; prioritize and execute to test plans.
Define strategy and execution aspects of content, commerce and communication to drive business and customer acquisition in order to meet company's KPIs:
- Provide and execute strategic recommendations to drive increased conversions throughout the customer product lifecycle experience.
- Development of algorithms to define stacking and supply discovery
- Innovation on products leading to customer acquisition/retention and brand penetration
- Work closely with key stakeholders in Brand, Product, Acquisition/Retention Marketing, and Operations. Optimize online site navigation, products search results, and product presentation based on analysis (click-path, traffic, AOV, conversion, etc.