Lead/ Head - Product Management

Pinnacle Solutions
  • Delhi
  • 10-15 lakh
  • 8-10 years
  • Views
  • 08 Dec 2016

  • Marketing

  • Internet/ ECommerce
Job Description

Responsibilities

Lead the product development with the Engineering Team; Owner of the onsite customer experience and conversion:

- Work closely with IT team on product road map and release calendar

- Define product roadmaps for all potential customer touch points (customer service, marketing, etc.)

- Recommend and implement testing strategy; prioritize and execute to test plans.

Define strategy and execution aspects of content, commerce and communication to drive business and customer acquisition in order to meet company's KPIs:

- Provide and execute strategic recommendations to drive increased conversions throughout the customer product lifecycle experience.

- Development of algorithms to define stacking and supply discovery

- Innovation on products leading to customer acquisition/retention and brand penetration

- Work closely with key stakeholders in Brand, Product, Acquisition/Retention Marketing, and Operations. Optimize online site navigation, products search results, and product presentation based on analysis (click-path, traffic, AOV, conversion, etc.).

- Keyword development to adhere to campaign objectives and overall SEO strategy

Utilize web analytics, to understand how customers are engaging with the companys websites; while collaborating with Merchandising and Marketing teams:

- Provide recommendations for featured products in marketing / channel teams and featured t-shirts to publishing teams based on on-site performance analytics.

- Program and optimize product cross-sell and up-sell placements within the shopping experience. Work closely with Digital Marketing Team on optimization of landing pages and test campaigns.

Work with marketing communication / PR to articulate our policies and commitment to keep the platforms content original & clean at various instances:

- Integrates brand creative direction, quality assurance and usability to ensure precise execution of all deliverables

- On-site Conversion and co-responsibility of sales numbers

- Timely delivery of product and requisite additions

Key Skills required:

- Strong Process & System Orientation.

- Very Strong Analytical skills

- Adept at operating a work flow & collaboration tools.

- Team Building, Motivation & Management Skills

- 4-10 Years of relevant product/ ecommerce experience.


Job Posted By

About Organisation

Pinnacle Solutions