Oversee all Key Account activities in allocated accounts
Support channel in key accounts
New account acquisition
Events & Promotions
Responsible for achieving sales and increasing market share.
Development of customer plans including all trade related activities.
Implement strategies, execute activities and evaluate promotions results.
Sales forecasting, business reviews, category reviews, trading terms negotiation and joint cycle planning with customers.
Plan and prioritise sales activities and customer/ prospect contact towards achieving agreed business aims, including costs and sales - especially managing productivity.
Plan and manage business portfolio/ territory/ business according to an agreed market development strategy.
Manage product mix, pricing and margins according to agreed aims.
Maintain and develop existing and new customers through appropriate propositions and ethical sales methods, and relevant internal liaison, to optimise business growth.
Plan/ carry out/ support local marketing activities to agreed budgets and timescales, and integrate sales efforts with other organized marketing activities, e.g., product launches, promotions, advertising, exhibitions.
Respond to and follow up sales enquiries using appropriate methods.
Monitor and report on market and competitor activities and provide relevant reports and information.
Communicate, liaise, and negotiate internally and externally using appropriate methods to facilitate the development of profitable business and sustainable relationships.
Attend and present at external customer meetings and internal meetings with other company functions necessary to perform duties and aid business development.