This role is responsible for the development, communication, implementation and performance monitoring of the overall marketing strategy and plan for the HCP Cattle and Pet products. The role is expected to assist in critically evaluating strategies, forecasting and consolidate outputs to form a cohesive and targeted marketing agenda.
Plan and Conduct Research and Market/Competitor Analysis Conduct detailed analyses to better understand the current business value chain as well as potential areas for growth and efficiency expansion. Define value opportunities and channels/routes to market and incorporate where applicable into the marketing strategy/plan
Prepare and monitor marketing strategy, plan and activities and alignment to business plans and objectives.
Participate in forums, conferences to understand the changing market scenario and expectations
Manage Communication & Branding
Implementation roadmap for internal and external communication e.g. (New Products, New Customers, Industry Updates etc.)
Ensure all company marketing efforts are Ayurvet Brand Compliant
Identify Customer or market segment and marketing opportunities
Proactively identify new business opportunities, develop cases and ensure these are incorporated into the Customer Sales strategy
Conduct regular visits to customers to explore opportunities for further business enhancement and document discussion points for further reference
Develop Positioning for products and services
Develop designing strategy for company product marketing
Analyze and evaluate the effectiveness of sales, methods, costs, and result which identify marketing opportunities, direct marketing, and new business segment development
Ensure that the marketing efforts are properly channelized and the returns on the product are appropriate
Ensure that the bottom line of the related products is healthy and shows a steady growth
Propose marketing activities for Key Accounts and integrate efforts for product launches, promotions, advertising, exhibitions and seminars