• Should be able to successfully spearhead brand alignment with ecommerce platforms like Amazon, Flipkart, Snapdeal, Myntra etc.
• To be able to set up growth vision by clearly defining brand positioning, price laddering & service level deliverance
• To create engagement in digital marketing plans to ensure maximum brand visibility on platform.
• To drive operational excellence by developing models to improve process efficiency, reduce delivery costs; and led efforts to expedite vendor sign-up process.
• To define strategic intent of the ecommerce business vertical; devise short and medium-term plans to boost adoption of current product mix and drive topline growth.
• To handle all margin negotiations, MOU closure, revenue, campaign planning & collections of Ecommerce business of the brand.
• To review the analytics/MIS shared by platforms & leverage the information in accordance with brand strategy.
• To ensure monthly, quarterly and annual sales action plan is aligned with the channel partners.
• Collaborate and consult with major customers with the goal of extending relationships, increasing base and enscse43wsszure tactical measures are taken as and when required.
• To develop promotional campaigns and offers across the year to achieve the sales targets.
• To work closely with support teams (Finance, Marketing, and SCM) to build and secure support and resources for projects and initiatives for the ecommerce business.
Should have 10 -15 years of experience of handling Ecommerce domain in consumer durables organizations
Ability to inspire colleagues and training them, system / ecommerce market knowledge, leadership skills.