Executive/Manager - Trade Marketing

Talent Leads Consultants
  • Indore, Kanpur
  • 2-6 lakh
  • 3-8 years
  • Views
  • 05 Jul 2017

  • Sales & Marketing

  • FMCG/ Foods/ Beverages
Job Description

• Developing and executing trade excitement programs for channel partners.
• Drive Wholesale Loyalty and Retail Activation programmes.
• Understand shopper behavior and develop strategies for productive conversion.
• Executing on ground consumer activation programs (Road Shows/Van promotions).
• Developing Sales promotional strategies basis market trends/counter competition, implementing marketing plans.
• Overseeing off take generation activity in Key Accounts
• Designing innovative POP/Dispensers.
• Analyses all parameters of competition marketing activities.
• Monitoring competition pricing
• Coordination between Sales team and marketing.
• Vendor Management at local level.


Competencies/Skill sets for this job

Vendor Management Marketing. Sales Sales Promrotion Strategy

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Talent Leads Consultants