Plan and execute the complete email marketing strategy and engagement, campaign conceptualization, creation and measurement, within specific budget of the client.
To build an expert level understanding of the top email marketing platforms including mailchimp, bronto, icontact and exacttarget.
Quality Check all campaigns right from the creation phase, testing and to the final deployment of the plan.
Develop high quality and consumer engaging content and newsletter templates.
You will be closely working with the content, design and development team to coordinate designing of templates, content creation, landing page development, integration of code etc.
Review email marketing campaign metrics and proactively identify opportunities to improve the effectiveness of the email marketing campaign.
Increase new email subscription sign ups.
Plan engagement for the entire life cycle of a customer.
Manage daily/weekly/monthly reporting for all email marketing activities.
Actively participate in blogging and article creation for email marketing techniques for eCommerce stores.
List segmentation based on advanced analytics and customer profiling.
Measure performance of each email marketing campaign
Coding HTML/CSS of emails [Experience in Responsive Coding will be a plus] Execute all email communications, assuring accuracy / QA with in Strict timeline. Schedule and coordinate all marketing email efforts with other stakeholders.
Third level degree in a related discipline preferred Minimum of 5 years relevant work experience