Working with clients to fully understand their business objectives, target markets and communications strategy.
In collaboration with other internal practices and business leads, analysing and presenting findings from consumer, brand and market research to support the preparation of brand communication strategies and creative briefs.
Devising and leading qualitative research e.g. focus groups.
Commissioning and project managing external research (quantitative and qualitative) conducted on behalf of the agency.
Leading and championing the creative development process, including briefing and enthusing creative teams and providing feedback in response to consumer research findings.
Keeping up-to-date with current and emerging marketing and technology trends
Maintaining a detailed awareness of relevant market trends affecting the client business, and developments in the wider communications industry.
Supporting the new business team and account directors when pitching for new business with existing and potential clients.
Managing the work, performance and professional development of team members
Masters degree or equivalent (full time)
Ten or more years of work experience in an advertising agency in a related area, including at least four years in account planning required.
Ability to read and interpret information from a variety of sources, such as trade journals, research reports, white papers and cross-tabulated survey data. Ability to write research reports, presentations, white papers and general business correspondence. Ability to effectively present research results to customers, clients and other employees of the organization.
Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
MS Office, word processing, spreadsheets, Internet software, E-mail, PowerPoint
Does supervise the work of others