Digital Marketing Lead

SaiSun Group
  • Pune
  • 3-8 lakh
  • 3-8 years
  • Views
  • 16 Aug 2017

  • Sales & Marketing

  • IT/ Technology - Software/ Services
Job Description

Candidate must have experience in Campaign handling (End to End) ,Must have work samples to showcase(Social Media Presence is must candidate need to showcase their campaign to us). They should know current trends of social media marketing for niche industry
Work samples (work done by them like their individual contribution in campaigns) are mandatory. They need to develop strategies to increase engagement and Interaction of clients in the digital space. We are not looking for those candidates who are just in to PPC, SEO,SMO
Job Description:
Social Media Marketing- with the help of several tools like Google Adwords, Word tracker, AdWords Editoretc.
Online Marketing, Online Advertising, Search Engine Marketing (SEM), Manage email marketing campaigns, design, build backlinks and maintain our social media presence
Planning and Tracking Social Media campaigns
Digital Marketing Management (DMM)&Social Media Optimization (SMO)
Pay Per Click planning (PPC - GogoleAdwordks, AdCenter, YSM-Yahoo search marketing)
App Store Optimization (ASO)
Web Analytics - Google Analyitcs
Developing strategies to increase engagement and Interaction of clients in the digital space
Preparing content strategy, link building, keyword analysis, increasing our company ranking on major search engines.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Brainstorm new and creative growth strategies
Using various insight tools toanalyses the effectiveness of content and campaigns on a regular basis and recommend changes to improve effectiveness
Identify key trends in the digital marketing space to be used in creation of future campaigns
Website Review, Link Research and Building, Generating Traffic and Converting Reports with Google Analytics, Re-Marketing, Facebook& LinkedIn Advertising.

Must have the below skills:
Experience in Campaigns management
Website Analysis
Competitor Analysis
Working on Keyword Planner tool for keyword analysis
Optimizing Pages
Making Meta Tags
Checking the website for any errors by taking the help of Google Webmasters
Using Google Analytics to understand the behaviour of the customers

Link building Activities
Directory Submissions
Article Submissions
Document Sharing
Video Sharing
Image Sharing
Comment Posting
Forum Posting

Handling Paid Campaigns
Facebook Paid Campaigns
Google PPC Paid Campaigns

Creating Ads (Text, Image & Video)
Making Bid Strategy
Planning Budgets
Tracking Clicks & Conversions
Used Re-marketing for targeted Audience

TOOLS USED:
Adwords Editor
Google Analytics
Webmasters
Alexa Website Ranking Tool
SEO Quake
Backlink Checker etc.


Competencies/Skill sets for this job

Google Analytics Digital Marketing Online Marketing Web Analytics

Job Posted By

Shailesh Rajpal
Senior Lead Recruiter

About Organisation

SaiSun Group