Essential Functions & Key responsibilities
Participate in and execute components of strategic planning, budgeting, and program execution for the Shopping Mall.
Direct oversight of marketing staff may be required during project design, development, and completion.
Brand Management and increase market share.
Develop and manage the total IMC (Integrated Communications) plan, and take full responsibility of the 360 degree marketing of the retail
Develop marketing strategies identifying attractive target markets, products and service opportunities and positioning tactics.
Determine the preferred media and tools to use.
Conceptualize the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
Act as the branding custodian
Develop project mandates (research, marketing and business strategy).
Create and execute project work plans and revises as appropriate to meet changing needs and requirements.
Identify resources needed and assign individual responsibilities
Manage day-to-day operational aspects of a project and/scope
Review deliverables prepared by team before communicating
Facilitate team and supplier meetings to ensure deadlines of project are met.
Promotions and Events:
Coach and Mentor on-site teams.
Sustain the brand awareness levels of the mall through ongoing annual, seasonal, weekly and joint events and promotions.
Conceptualize events/promotions, communicate the event to Mall Management as well as to all tenants, execute/implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget.
Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market.
Primary Focus group Research (Design sample for primary data collection, moderator guide compilation, actual facilitation of focus group, analyzing the data, interpreting the findings and reporting the results).
Secondary Research (Market, Industry and competitor analysis).
Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits
Welcome new tenants
Host monthly tenant feedback sessions.
Distribute ad-hoc marketing and or management newsletters to tenants.
2. Customer Relationship management
Manage the on-site Marketing Manager to timorously attend to all customer queries and complaints.
Assist the onsite Marketing Manager to build positive relations with role players in the community including schools, religious institutions and businesses.
3. Media Relations
Build a positive relationship with all media role players.
Meet regularly with media representatives.
Distribute regular media releases (generic or promotion specific).
Facilitate and negotiate joint ventures with the media.
4. Social Responsibility
Hosting fundraising events and manage charity drives.
Manage annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
Report on the marketing finances on a monthly basis