Versed in content writing, corporate communications and social media marketing.
Creating marketing collateral, including white papers, case studies, infographics, newsletters, brochures, email campaigns, etc. Which needed for marketing communication.
Responsible for creating the content layout, content format, and most important of all, the content is search engine friendly for all the landing pages for all the portals.
Work closely with key online marketing team members, designers and developers to launch new and improved content and to evaluate any technical challenges in displaying the content.
Recruit and co-ordinate with freelancers, writers to ensure compliance to blog calendar and quality.
Editing and improvising every content piece created by the writers, giving surety that content is informative, interactive and grammatical errors.
Layout web friendly content for sites, landing pages with an eye toward SEO.
Planning and executing all the social media campaigns in various social media websites.
Developing and integrating content marketing strategies.
Keeping up to date with current digital trends.
Should work with technology and sales teams to develop content.
Training and mentoring the writers how to interact and generate traffic in different social media websites through informative content.
Creates and distributes company news proactively, via releases, advisories, individual pitches, etc.