Oversees a company's media relations including social media and all methods of advertising.
Supervises a company's market research, community relations and customer service.
Runs trade show exhibits and free educational sessions provided to the community.
Handles all printed promotions like brochures and electronic promotions like websites.
Demonstrates a continual track record of success from month to month and year to year.
Manages budgets across multiple departments.
Sets up business processes and metrics.
Drives daily execution and enhancement of the company's overall marketing strategy.
Analyse the competition and reviews results of market research adjusting the company's marketing strategy accordingly.
Advises the product development department based on results of market research.
Provides support in the design and production of visual marketing tools.
Obtains customer feedback regarding products and services and funnels the information to the appropriate departments so that adjustments can be made in product and service offerings.
Participates in research to look for new product ideas and ways to grow business.
Manages the company website and constantly updates information provided on the site to serve customers as well as staff.
Communicates with industry experts and leverage their knowledge for the company's benefit.
Handles corporate communications to deliver a brand-consistent message.
Develops new business relationships and strengthens existing ones.
Heightens awareness of the company in the community and marketplace.