Category Head / Manager - Fashion

Pinnacle Solutions
  • Delhi
  • 10-20 lakh
  • 5-10 years
  • Views
  • 27 Jun 2017

  • Marketing, Media Planning/ Buying

  • Internet/ ECommerce
Job Description

- A strategic alignment with retailers. A superior understanding of shopper needs and behaviors.

- Develop a triple win (Client, Retailer and shopper) strategy, adequate mix activation plan and P&L of the category.

- Build a trusting relationship with counterparts with vendors, e-tailers, key retail chains, gain category captaincies, monitor category projects roll-out.

- Act as the referent and single point of contact for category questions.

- Deliver vision of online and in store excellence for our categories and brands.

- Support the commercial team in their business plan alignment with retailers, with the right shopper and category insights, market and category reviews, and during retailer presentation.

- Help in internal arbitration between brands when required

Key Deliverables :

- Growth of Client's brands and where we have category captaincy, delivering target growth for the category.

- In control of building brand saliency, imagery and awareness of our categories and brands across the paradigm.


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Pinnacle Solutions