Campaign Analyst

TCS Job Referrals
  • Pune
  • Confidential
  • 0-7 years
  • Views
  • 15 Nov 2017
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IT Analyst,Quality Assurance


  • Operations, Marketing

  • IT/ Technology - Security, IT/ Technology - Telecom Software, IT/ Technology - Software/ Services
Job Description

JD: Campaign Analyst

KRA's

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Managing
day-to-day email production including liaising with stakeholders, providing
deliverables to the email service provider, linking strategy, testing and
deployment

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Managing
the email calendar for several divisions - Track key email metrics such as
Circulation, Open Rate, CTR, Revenue, and Revenue per Message by various email
types and/or segments, establishing benchmarks for each

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Work
closely with the broader email team to analyse findings, identify trends and
recommend a course of action - Communicate results and best practices with
marketing, creative, editorial and business partners

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Data
Extraction for the Marketing reports and campaigns from various data sources

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Pre
and Post campaign analysis

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Really strong in communicating

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Knowledge/understanding of Email/CRM marketing
best practices

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A/B Testing experience

KPIs
SKILLS & EXPERIENCE

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Graduate
/ Post Graduate with thorough knowledge of Campaign Management process

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Knowledge
of Marketing Automation Tool (Unica, Aprimo, Epiphany)

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Good
knowledge of SQL required

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Advanced Excel Charts/Tables skills

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Ability to think strategically, work independently
and thrive in a fast-paced, collaborative environment

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Comfort level with Excel. Fluency in Word and
PowerPoint -

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Solid teamwork, communication and interpersonal
skills with the ability to work with multiple stakeholders