Creation of brand positioning platforms and generation of effective communication plan
Media Planning and Buying , Vendor Management
Provide Brand Strategy inputs : Develop an annual broad Marketing plan & execute
Competitive Intelligence : Collect & recraft plans as applicable
Planning ATL & BTL communications , developing merchandise.
Partner with the Sales team in devising strategic trade initiatives & trade related activities
Deliver on Market shares & business goals
Innovation : Develop a clean innovation funnel & work with cross functional teams to deliver on same.