Brand Manager - Digital Banking

Quotient Consultancy
  • Mumbai
  • 10-15 lakh
  • 8-13 years
  • Views
  • 18 Jan 2017

  • Marketing

  • Banking - Retail
Job Description

Job Purpose

This position will manage Content, Social and Digital Media Marketing to ensure a seamless digital outreach experience for online acquisitions and engagement. Your main focus will be to optimize conversion and the performance of the conversion journey via content and performance marketing. The position will drive digital campaigns for Brand and different business verticals Key Accountabilities Identify, test and optimize the best channels to drive low CPA Establish strong tracking across all customer interactions Implement and refine the attribution model (working knowledge of Appsflyer tool and Qlikview is desired) Own the consumer journey funnel from impressions to final conversion Setup systems to analyze weekly and monthly campaign performance Recommend and execute optimizations on target lists, creative, offers, etc. Drive continuous improvements in messaging and channel placement to increase response rates Set targets, goals and measure customer acquisition performance through various digital channels Drive engagement led campaigns to boost awareness / consideration scores at an overall brand level (with focus on social channels) Job Duties & responsibilities - Manage and Leverage DBS brand for online medium - Develop new initiatives with business team for DBS India in the digital arena - Brand custodian for DBS India in the online world Required Experience Preferably 7+ years of experience in digital media(planning and buying) Education / Preferred Qualifications MBA + IT background Core Competencies Display / SEO / SEM Marketing Social Media Marketing (SMM) Online Brand Building Know-how of performance / tracking tools (e.g Appsflyer or equivalent) Basic Analytics knowledge

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Quotient Consultancy