We are looking for an Associate Director - Search Engine Marketing, an expert in SEM & Media Buying to manage & creatively direct a team that executes all search engine marketing activities. He/She would be responsible for planning, executing & monitoring all SEM related activities across all major search networks like Google, Yahoo and Bing.
Plan, develop & execute SEM strategy based on customer requirements
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage spends, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize ad copy and landing pages to improve conversions and ROAS
Perform ongoing keyword discovery, expansion and optimization
Build, train and manage a team of SEM professionals
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics concepts and tools
Experience with bid management tools
Experience with A/B and multivariate experiments
Maximize profits by using creative and analytical skills to write advertisements, plan campaign strategy, analyze traffic statistics and manage client's marketing budget effectively
Experience of ROI driven campaign management
Manage complex projects with an ability to handle multiple projects at a time
Set and meet deadlines for self as well as others in the Team
Certified Professional with proficiency in handling Google AdWords, Yahoo and Bing Paid Search Marketing platforms