Creating the region's BD plan in line with the national-level BD plan and overseeing its implementation
- Projecting the region's sales targets by evaluating the past performance, market conditions, etc.
- Monitoring performance with targets and competition, and taking corrective measures in case of deviations
- Understanding the product and market dynamics, and accordingly realigning marketing strategies
- Ensuring tie-ups with market associations and trade bodies
- Building relationships with large local brokers and physical market players, especially from the agri domain, to increase volumes.