Complete brand P&L responsibility for Middle East and African markets, with a focus on brand strategy for leadership and category growth
Responsibility for business development by increasing geographical reach of business for planned market share achievement across GCC and Africa.
Creating and implementing the long term strategy and short term brand plans across different markets
Responsible for handling market research, communication development for TV and digital, media planning and spends, BTL promotion planning, POS and pricing across currencies in Middle East and Africa
Managing the NPD pipeline for the brand including all aspects of GTM from product development, to execution in trade
Category budget and spends responsibility for annual brand input plans (ATL/BTL)
Closely working with sales teams for region-wise input planning, according to growth planned for each region
Brand communication development (ATL/BTL)
New Product Development, pricing, launch strategy planning
Planning and analysing consumer and trade Market Research for categories
Brand Activations planning in modern and traditional trade
Working with branding agencies for developing branding and merchandising peripherals for the sales teams and trade marketing team
Take ownership of assigned Brand and all Brand related KPIs to grow Brand equity, market share and P&L responsibility
Develop and implement yearly Marketing Plan, Communication and Channel Strategies Lead New Product & Packaging Development including idea, development and launch
Develop New Consumer promotion and ensure effective execution of promotion Campaigns
Conduct Research and analyze market research data to develop consumer insights and identify growth drivers
Plan and Participate in Events and Exhibitions for promoting product and get customer leads.
Devising Brand activation Plan while executing Brand Communication strategy through ATL, BTL, Social Media strategies and effective Point of Sale tool
Preparing yearly budget and monitoring margins of assigned brand to achieve desired bottom line
Interacting & Briefing Advertising agencies, Media agencies, Promotion agencies, supplier and all cross functional teams for smooth operation
Visiting assigned markets and track competition activity to device Channel opportunity Strategies.