Responsibilities: The position will be responsible for handling of all BTL activities, handling and managing of vendors for execution of BTL activities. Keeping track of the marketing budget and marketing spends at the regional as well as National level. Raising POR s for all marketing spends. Coordinating and working with Sales team and Product Manager to get Inshop branding or BTL creative s done, working with external agencies to get the same executed at the store level. Managing of on ground activation team (If provided with) or managing a 3rd party agency for BTL execution.