Area Sales Manager (General Trade)

Talent Leads Consultants
  • Raipur
  • 6-10 lakh
  • 5-10 years
  • Views
  • 05 Jul 2017

  • Sales & Marketing

  • FMCG/ Foods/ Beverages
Job Description

Sales & Business Development

- To achieve sales (Primary & Secondary) and collection targets through the sales team (Sales Officers/Executives).
- Appoint network of retailers/ distributors/ Super Stockist to enhance market penetration and business.
- Drive distribution in GT market in order to increase brand presence and increase market share in the category.
- Ensuring maximum extraction from trade spends.
- Driving execution excellence in the market through the sales team on sales procedures/visibility.
- Preparation of sales forecast and timely implementation of sales plans laid down by the management.
- Ensure brand building activities through BTL activations and act as a liaison between brand and sales team for the region.

Customer Management

- To build excellent relationships with trade/Key accounts/channel partners for positioning of all products in the market.
- Driving profitability for channel partners through focused initiatives in distribution and market servicing.

Team Management

- Build , train, monitor, coach and motivate the Team to ensure efficiency in meeting of individual & group targets
- Daily monitoring of secondary sales & retail productivity of each Team member and be the leader for his area in driving/brining about change.


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Talent Leads Consultants