Area Sales Manager - General Trade

Talent Leads Consultants
  • Indore
  • Confidential
  • 10-12 years
  • Views
  • 21 Feb 2018

  • Sales & Marketing

  • FMCG/ Foods/ Beverages
Job Description

Sales & Business Development - To achieve sales (Primary & Secondary) and collection targets through the sales team (Sales Officers/Executives). - Appoint network of retailers/ distributors/ Super Stockist to enhance market penetration and business. - Drive distribution in GT market in order to increase brand presence and increase market share in the category. - Ensuring maximum extraction from trade spends. - Driving execution excellence in the market through the sales team on sales procedures/visibility. - Preparation of sales forecast and timely implementation of sales plans laid down by the management. - Ensure brand building activities through BTL activations and act as a liaison between brand and sales team for the region. Customer Management - To build excellent relationships with trade/Key accounts/channel partners for positioning of all products in the market. - Driving profitability for channel partners through focused initiatives in distribution and market servicing. Team Management - Build, train, monitor, coach and motivate the Team to ensure efficiency in meeting of individual & group targets - Daily monitoring of secondary sales & retail productivity of each Team member and be the leader for his area in driving/brining about change. Desired Profile - Should be a graduate / post graduate, Should have min. 10-12 years of relevant hardcore FMCG experience, Channel management skills, Good communication & interpersonal skills, with proven sales track record. - Must have prior team handling experience of atleast 2 years(managing TSI/TSO/ISR) - Should possess strong ethic and innate integrity. Effective leadership skills to inspire the team plan. Synergies with sales / brand team to ensure revenue growth in the region. - Must be an active team player with proven leadership skill and ability to lead the sales team. - Strong understanding of customer and market dynamics and requirements. Ability to build and maintain relationships with new and existing customers. - Must have lead Team of Sales Officers & Sales Representatives (ISR/PSR). - Must be an aggressive achiever and self driven professional.


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