Use analytics to discover user behaviour patterns & trends to make recommendations to product & marketing areas of business.
Perform quick Ad hoc analysis on data (Web & Business) to test hypothesis, identify problem areas and drive actions to stakeholders.
Able to translate Business Requirements to appropriate Analytics
Parse data into meaningful segments for deeper insight for businesses
Understand relationships, autocorrelations within data to intuitively spot trends and develop hypotheses about drivers.
Capable of using statistical tools to perform ad hoc analysis on transaction data.
Able to work with large volumes of activity & user data
Work in a team of product managers / marketing managers to understand problems and opportunities and tailor analytical approaches to meet the requirements.
Analyze and interpret data; synthesize information from a variety of sources and translate into effective and actionable reports/recommendations
Quick learner of tools & highly proficient in data quality check / management.
Building new reports / maintain existing infrastructure of Looker.
Own and directly manage the web analytics tools(s) such as Google Analytics and leverage them to provide useful business insights
Serve as Google Analytics technology expert related to tracking enhancements and reporting - participating in various web & tool integrations along with troubleshooting any issues that may arise during this activity
Take full ownership of tagging, auditing of code, validating data captured from web analytics tool.
Generate Click Stream Reports, User flow Reports using web analytics data.
Setup and generate MIS reports based on team needs.
Be aware of best practices in web analytics industry & stay on top of recent trends.
Working knowledge of tools like R, JMP is an added advantage.
3-5 years of Analytics Experience.
Excellent Quant Skills.
Strong Excel skills.
Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.
Ability to form appropriate hypothesis based on problems identified and validate the same with data.
Demonstrated to work independently on analysis and standard reporting as well as common ad-hoc requests.
Careful attention to detail and follow through