Senior Brand Manager- Automobile

Pinnacle Solutions
  • Delhi
  • 11-15 lakh
  • 5-10 years
  • Views
  • 01 Jun 2017

  • Marketing

  • Internet/ ECommerce
Job Description

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.


Competencies/Skill sets for this job

Media Planning And Buying Consideration Pr Agencies Media Planning

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About Organisation

Pinnacle Solutions