Vice President -- Marketing

ACH Management Consultants Pvt Ltd
  • Mumbai
  • Confidential
  • 15-20 years
  • 27 Mar 2015

  • Marketing

  • FMCG/ Foods/ Beverages
Job Description

- To develop long term and short term brand strategy for the company and launch of projects in Mumbai, Pune and other geographies in line with the strategy of the company. - To position the Company as a Lifestyle brand, leverage strengths of existing brand thereby Create and Increase brand awareness - To build brand image, position and achieve market leadership - To analyze and devise an advertising campaign and promotional initiatives - Execute all ATL & BTL activities under close supervisionTo strengthen the process of research for asset classesResponsible for marketing budgets and ROITo develop and optimize marketing mix model (Product , place , promotion and pricing strategies) to meet marketing objectives in the target marketTo build and strengthen a team of high energy professionals and channelizing their energy into meaningful campaigns.

Job Posted By

Sagar S
Senior Research Associate - Sourcing Specialist