The Vice President of Marketing Effectiveness is a leadership position responsible for providing best in class analytical services delivery. Must be a well-rounded leader, with the ability to approach projects both operationally and analytically.
The Vice President will engage with large, world class clients to ensure timely delivery of ongoing and ad-hoc analyses, modeling, and strategic consulting to support the client's marketing programs and result in the greatest impact to their bottom line.
This individual should be a proven expert in applying and fitting diverse analytic methodologies to problem solving in the area of marketing effectiveness, CRM and Digital media Analytics.
The key focus of this position will be around influencing the customer decision journey, improving Customer Experience & Retention using analytical methods and business intelligence
As a practice leader, develop the IME Practice, lead a team of people comprising of both direct and indirect reports and motivate the group through clear communication and strategy
Drive client-specific business planning, forecasting, budgeting, and measurements / Engage with clients to identify opportunities to institutionalize analytics across client organizations
Leads team in the data synthesis process and creation of actionable insights, implications and recommendations to address client's business issues and /or identify opportunities
Sets culture of strategic and creative thinking by teaching and mentoring associates to see the big picture
Is able to attract and retain high caliber talent
Develop and/or communicate strategy to implement the objectives of the organization and guide others in linking their activities to the objectives.
Participate in the sales process to scope client needs and frame up Fractal's approach.
The Person :
Qualification & Experience
11 + years of experience in business consulting with an emphasis in the CPG / Retail Analytics, CRM Analytics and Digital Media/Social Media Analytics with at least 3+ years of leadership experience
Excellent track record of engaging at C-suite level and excellent at stakeholder management and is able to drive groups, including senior level groups, to conclusions
Selects from a range of analytic methods to design and conduct analysis appropriate to each project
Must have excellent project/program management skills and have experience managing multiple work streams and projects at one time
Knowledge of variety and advanced analytic and research approaches, including: marketing mix models, price/promotion models, SEM, segmentation and forecasting
Good Thought Leadership & ability to structure & solve business problems, innovating, where required
Outstanding presentation communication skills (Oral and written)
Must have the ability to adapt to changing business priorities in a fast paced business environment
The Person :
MBA or advanced degree in a quantitative discipline is required or BE or Masters