Product Planning and Strategy Management Manager

Flexi Partners
  • Bangalore
  • 18-24 lakh
  • 12-18 years
  • 25 Apr 2015

  • Strategic planning, Marketing

  • Automobile/ Auto Components
Job Description

1. Product Planning, Brand Management, Market Segmentation, Product Positioning and long-term plan of Commercial Vehicles.

2.Support the business cycle with strategic inputs on market intelligence, competition, key drivers among other macro and micro aspects.

3. Benchmarking/market intelligence and environment keeping completion products, customer requirements and tracking of competition moves.

4. Understand the local market dynamics, deploying strategies to maximize opportunities for the organization, data analysis and interpretation. Identify new business opportunities based on market scan.

5. * Product engineering for specialized applications as per market needs, current products performance and mapping against competition, new application planning, competition application strategy study and response, exploring of new segments with cross functional interaction with PD and Aftermarket.

6.  Life cycle management of new products and update the existing product range.

7. Validation of product and feature management, segmentation, brand position, product positioning, customer satisfaction

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Flexi Partners