Sr. Manager - Key Accounts

FlySquare Solution
  • Delhi
  • Confidential
  • 5-15 years
  • 30 Apr 2015

  • Sales/ Business Development/ Account Management, Sales & Marketing

  • Chemicals/ Fertilizer/ Pesticides
Job Description

Develop Sales Plans, strategies and policies with a view to increase/sustain market share and profitability.

Have effective implementation and monitoring mechanism to ensure achievement of the sales plans and strategies.

Formulate policies and guidelines for smooth functioning and satisfaction of business partners.

Scan the environment to understand competitor's activities, demand supply scenario, regulatory issues to formulate strategies for increasing market share.

Ensure an increased market and profitability by facilitating market development, brand management and business development. Focus on business development through domestic / international market (defined geographies) and building the brand of the company in the domestic / international market.

Continuously monitor the pricing patterns within the market, checking the prices for the desired products regularly with respect to their competitiveness and value as perceived by the customers, deciding upon pricing from time to time on a need basis to ensure the products are sold with highest recoveries possible.

Initiate market intelligence system to provide monthly information to Top Management on Potential data,
competitor's activities, new product opportunities and other changes in the environment.

Evolve policies for establishing a robust field force monitoring and people management, relationship management system in order to increase field force satisfaction and portfolio growth.

Managing the complete sales cycle from business development and customer acquisition to receipt of payments.

To manage key client(s) of the organization those are of strategic importance.

To maintain and nurture the existing relationship and take it to new heights.

To analyze existing business with key client(s) and formulate strategies in close co-ordination with the top management.

To determine the most crucial needs for key client(s) and organization, and based on these design a first class customer service delivery program.

Regular interactions / visits to key client(s) to continuously assess and deliver various value added propositions.

To Track the industrial dynamics in determining changing preferences of the end customer.

To provide continuous market Research and analytical inputs, those form basis for growth propositions.

To determine and execute the pricing structure for the key accounts in close co-ordination with top management.

To determine and execute effectively various sales strategies.

To identify and implement growth strategies for key account(s).

Forecasting customer demands and building capabilities to meet the same.

Effectively handling any escalations or bottlenecks in day to day operations.

Medium or long term growth planning and implementation. Be analytical and go beyond the numbers to find the real insight that will be the key to growth.


Strategic Planning with respect to key accounts in following domains along with the Management:-
Pricing Structure
Service Delivery
Relationship Marketing
Payment Realization
Sales Planning
Growth Opportunities

Ensuring smooth execution of strategic plans and removing any bottle necks.

Understanding the markets, competition, customer issues, and customer opportunities.

Daily monitoring of service and material delivery and providing updates to the management.

Reviewing the effectiveness of the strategic plans and suggesting improvements.

Sales Forecasting: Setting up of sales targets and achieving them.

Consistently bringing business and justified solutions to address the customer's key priorities.

Identifying, suggesting and capturing growth opportunities.

Continuous analysis of client needs and fine tuning the service delivery program to enhance customer satisfaction.

Representing company at various business and industrial forums.

Budget forecasting and allocation in order to optimize ROI.

Coordinating with the other departments within the organization to implement and execute various plans.

Resolving any escalations or customer issues.

Motivating and grooming subordinates to enhance their effectiveness and productivity.

Job Posted By

About Organisation

FlySquare Solution