To develop media strategies and plans for your client's brands
Foster relationships with the clients to deliver optimized and effective media plans by adding value to client's media investment.
Independently conduct client meetings on day-to-day activities and follow up approvals on campaign/monthly basis
Perform competitive analyses with identification of action-oriented insights
To work with buying /Branded Content teams and Suppliers to:
Provide them with an investment/buying brief
Collaborate in the development of implementation plans
Liaise with them regarding any issues on on-going plans
Undertake projects as requested e.g. help on new business, regional co-ordination etc.
Industry Background & Skills:
Experience in a Media Agency, Digital Agency, ad-Agency, Consulting, Client Side, Marketing or Media Owner capacity Minimum 3+ years of experience.
Be able to develop a good rapport with media owners and colleagues within the Media Agency and the creative agencies.
Understand the strengths and weaknesses of the major media (press, TV, radio, cinema, outdoor, digital), the fundamentals of how they are traded and approximate costs and audience delivery and the strengths and weaknesses of each.
Be numerate, literate and accurate in all aspects of your work
Possess good communication and selling skills
Sound knowledge of the media market place and opportunities available
Expert in using all syndicated research data tools (TNS Infosys, Galileo)