Strategically partner with the assigned Field Marketing Managers and assist them indeveloping and executing marketing plans for the BU. Planning activities include target account definition and identification, performing market/competitive analysis, developing a go-to-market strategy, creating a campaign calendar, defining campaign goals&objectives and strategy; and developing marketing channels.
Play a consultative role in strategy, planning and budgeting of marketing campaigns.
Manage, and implement various marketing programs that can include email marketing, events & trade shows, collateral development, website & rich media development, thought leadership marketing, client-centric/account-based marketing, and strategic deals support.
Provide guidance to the creative design team and content writing teams to assist them in creating world-class brand compliant marketing assets and engagement tools.
Collaborate with multiple teams (internal and external) to ensure alignment and seamless execution of marketing activities.
Provide sales enablement support and manage related initiatives including managing the information and assets in the corporate solutions/services repository.
Author best practice and training documents for knowledge dissemination within the team.
Other duties as assigned based on divisional needs.