Bihar & Jharkhand Independent handling and directly responsible for Corporate Ad Sales Revenue MPCG & Bihar & Jharkhand (B&J). Approx Rs. 120 Cr+ PA for the national markets. He / She shall be handling Corporate sales & marketing, business development and effective team management.
Department & Location Corporate Sales & Marketing based at Mumbai
Proposed Grade M1
Reporting to Chief Corporate Sales & Marketing Head No. Of Direct Reports/ Team Size 5 Direct, 16+ Non direct
Qualifications MBA (pref Marketing) Preferred age group 35-45yrs
Total Yrs. Of Experience 17-22yrs Target Companies Media Print/ TV/ Radio
Must Have Attributes (weight age) 1) Individual Capability 25%
B2B experience & quality
Strategic, analytical, number savvy
Entrepreneurial and innovative approach
Excellent Team management
Ground Connect 2) Industry Knowledge 25%
Understanding of the Print Media
Strong Network with a high focus on relationships, Influencing skills
Must have handled revenues to the tune of 100+ Crores
3) Company knowledge about DB 25% 4) Market knowledge 25%
Understanding of Mumbai or Delhi Market
Relations with Clients/ Agencies
Understanding of MPCG, Bihar & Jharkhand / PAN India market is a nice to have
Key Responsibility Areas
Sales Strategy, Revenue results - Ad revenue to grow at 35%-50% in newspaper in line with market potential
Key Account Management - Brand to be perceived as the best delivery vehicle for prime SEC customers of MPCG, Bihar & Jharkhand.
Oversee all sales operations and optimization of team Understanding the socio-economic, demographic, political, and industrial landscape of MPCG, Bihar & Jharkhand for positioning the respective Dainik Bhaskar brands appropriately.
Drive ROI and become the most aggressive, innovative and a great partnering organization in the field of marketing and ad-sales.
Recruiting and Running Sales Teams
Senior-most level engagement with clients- CEO/ CMO & Heads of Media Planning/ Buying agencies
Corporate Bhaskar representative with press, industry and government forums as needed
Healthy Working relationship with: -
State COO/ Business Heads to ensure smooth functioning of revenue allocation and opportunity capture
Editorial for support and building readership connect from high-stakes advertisers TG p.o.v
Marketing for support on brand salience and branding