To be responsible for the creation and development of a customer focused Engagement programme on the principles of Loyalty marketing, which would build a strong empathy brand with the customers resulting in the delivering the overall business objectives.
Creating an entire Learning center marketing programme which would be based on the granular insights of the Individual Learning centers.
Duties & Responsibilities / KRAs
Create the customer Engagement marketing programme for Education ventures
Have strong understanding of technology (loyalty based) that would allow the business to harness the relevant insights by deploying relevant technology platforms.
Develop insightful specific learning center based marketing programme that would make help build strong empathy with the customers (students) and drive enrolments.
Build strong alliance partner programme that will help in delivering a stronger value proposition to our customers (students).
Marketing programme with alliance partners that will help in generating strong and relevant enrolments to various education programme offerings.
Build insight generation programmes that would allow the relevant and insightful marketing programmes and also support decision making for the key stake holders.
Create strong events based engagement marketing programme that would allow the brand to get more relevant to our customers (students) and drive business objectives.
Need to mange multiple stake holders across the wider organization and posses inter personal skills to deliver on cross functional management requirements.
Create data driven scientific measurement models to measure the investments success and efficiency.
Work with various external agencies and stake holders to deliver the Engagement and & Learning Center marketing objectives.
Has a strong control on the budgetary investments and ensure plans are as per the agreed marketing investments budget.
Knowledge and Skills:
Technical: Mass Media Knowledge, Technology Oriented, Microsoft Office Products.
Non Technical / Performance: People Management, Good Communication Skills, Strong Presentation Skills
Behaviors / Competencies: Agility, Adapt, Willing to change, willing to learn new, Accept challenges.