CHANNEL BRAND STRATEGY & IDENTITY: On the whole, work closely within the team to drive brand strategy, ownership of brand marketing deliverables. Ownership of brand identity across Digital, Social Media, OOH, TV, Mobile, etc.
BRAND COMMUNICATION: Advertising & campaign management (development & implementation) responsibility for the CHANNELS & the KEY SHOWS, PROPERTIES, INITIATIVES etc.
Print, OOH, TV, Online & Mobile Advertising, Social Media, Events, PR etc (as required)
Managing Ad Agency, PR Agency, Digital Agency and other partners.
ANALYTICS: Analysing viewership trends and research studies from back-end commissioned researches etc.
CONTENT / PROGRAMMING: Working closely with the Content teams to identify / develop demography relevant programming content.
INNOVATIONS & SALES REVENUE GROWTH: A key responsibility area is to drive INNOVATIONS on the channels, basis client briefs. This means, trying to IDEATE, get EDITORIAL approvals and EXECUTE innovative ideas for branding possibilities for CLIENTS.
PROMO PLANNING: The person will be in-charge of PROMO PLANNING for the key channel shows & properties.
AD SALES COMMUNICATION: Responsibility for EVANGELISING the BRAND & COMMUNICATING with the Ad Sales team and leading them to UNDERSTAND channel STRATEGY, upcoming SHOWS & PROPERTIES etc. Resolving their queries, giving them SELLING MATERIAL (PPTs etc) and PITCHING ANGLES when launching new shows and properties.
MARKETING ALLIANCES, PARTNERSHIPS & BARTERS: Responsible for ideating, striking and managing marketing alliances and barters. This would involve initiating alliances with Artists / Celebrities and in collaboration with the content team, ideating unique material / content to promote the brand/ respective channels .
KEY FUNCTIONAL INTERACTIONS: Internal: Marketing Team, Content Team, Brand Solutions/ Ad Sales Team, Digital Team, Social Media Team. External: Ad Agencies, PR agencies, Digital Agencies, other vendors.