The Head of Marketing (DGM Marketing) reports to the Vice President Marketing, and will be leading a strong internal marketing team and an array of some of most renowned marketing agencies.
He/She will primarily oversee operations PAN India and the portfolio will also extend in parts to handle international marketing requirements.
Devising and implementing Marketing Strategy
Honing Brand Architecture
Establishing a robust product positioning
Generating great product/service awareness
Carrying out market intelligence, customer segmentation and customized go-to-market plans
Conducting integrated brand campaigns
Handling Brand Management
Building strong brand equity
Implementing analytics and measurement tools
Devising and utilizing high impact marketing campaigns to hit the desired sales and also establish brand credibility
Identifying marketing opportunities and projecting business