Overall Purpose of Job :
# To lead the offshore pool, it will also be the Central Digital Marketing Consulting Lead.
# Interfacing with important customers through travel, and managing customer presentations and engagements into India.
# Developing insights and delivering client business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.
# Building a best-in-class analytic capability for excellence in execution of analytics delivery.
Key skills required areas are :
# Practice Management, Practice Building, CoE Setup, Central Leader.
# Understanding and hands on experience of working with large and complex data sets.
# Marketing Analytics (Digital Marketing, WCM, ECM, Web Analytics, SEO).
# Knowledge of social media and related analytics.
Desired Profile :
# Define/ conceptualize analytics for Marketing Offerings.
# Evaluate/ select appropriate analytics tools.
# Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients.
# Come up with new ideas on analytics.
# Identify opportunities to link analytics with industry insights and client business impact.
Basic Qualifications :
# MBA/ Engineers/ Masters from Top Tier Institutes.
# Excellent communication skills written and verbal.
# Strong Business understanding.
# Strong knowledge of and experience in analytics across the Marketing domain including areas of Social Media, Digital Marketing and Customer Churn.