Head - Digital

Group M
  • Singapore City
  • Confidential
  • 8-16 years
  • 1063 Views
  • 04 Feb 2015

  • Senior Management-Marketing

  • Entertainment/ Media/ Publishing
Job Description

Responsibilities of the role:

Strategic Development

Assume lead role in integration of client's media efforts and demonstrate full understanding of client's businesses and marketing objectives as basis for all future work
Bring innovative/creative use of digital media and technology into early brand strategy and idea development.
Evolve use of measurement systems to provide greater insight into ROI of media plans with a focus on digital plans and deliver on agreed KPI's
Drive strategic & tactical innovation across media platforms, including display, video, search, mobile & social

Managing & growing digital revenue through existing & new client wins

Providing strategic leadership to senior clients - Lead the digital conversation with clients and drive integration between media
Partner with account & specialist leads to drive integrated digital solutions

Product development

Partner with performance, content & analytics colleagues/vendors to develop outstanding & pioneering brand solutions
Leading partner & trading relations on digital
Partner externally for Maxus & client competitive advantage
Lead on media investment management for best business & solution outcomes

People development

Driving thought leadership internally and externally
Managing and developing the digital team of 5 and grow the team to meet business needs
As the team grows, this person will be responsible to nurture the digital team and develop capabilities in them which will enable the team to deliver path-breaking digital innovation and make an invaluable contribution to the client's business

Professional Development

Exposure to all facets of the agency in Singapore and work closely with the Maxus APAC regional digital team
Strategy, client planning, data & analytics, performance marketing, content marketing, social marketing.
World class training on personal and professional development from external coaches.
Responsible for sharing Maxus and industry best practices with the whole agency and representing digital marketing thought leadership in Singapore

What you will need:

Minimum 8-10 years digital / agency experience with 3-4 years of brand management / strategic planning experience
Demonstrate sharp, strategic & critical thinking and eective problem solving skills
Ability to influence and steer senior marketers
P&L management experience
Consistently exhibit natural curiosity and dynamism
Innate ability to respectfully challenge the status quo
Disrupt where necessary!
Passion for and excellent use and understanding of digital communications & platforms
Display strong communication and people skills; maintain positive attitude and act consistently as a team player
Appropriately and openly participate in team, agency, and industry initiatives.


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Group M